The first ever toothpaste to be recognized by the ADA to be proven effective against cavities, now with specialized formulas to help personalize your oral care.

  • Teeth Whitening

    Remove surface stains andmaintain a bright smile.

  • Gum Health

    Neutralize plaque and reverseearly gum damage.

  • Enamel Protection

    Repalr weakened enamel for astronger smile.

    Our Mission

     

    #1 DENTISTRECOMMENDEDBRANDIN AMERICA*

    BRIGHTEN YOUR SMILE WITH THE

    *In a survey of over 500 dentists from Jan 12th-Aprill 2023

    PROFESSIONAL-LEVEL WHITENING

    Apply one treatment dailyfor 45 minutes over 20 days.Use bonus strips after packis complete for 60 minutes daily to boost results.

    How To Use

    Simple And Easy To Use

    Follow these 3 easy steps to get a brighter, whiter smile.

    • Peel

    • APPLY

    • REVEAL

      Reviews

      Don’t just take our word for it

      • "I'm so happy about the resultsthat l've gained from the 3D WHITESTRIPS over these pasttwo weeks."

        @WANDDAMULZAC

      • "Works so well! almost immediate effects and only takes thirtyminutes each time."

        @MICHELLEQ19

      • "I seriously love these whiteningstrips. They are like my guiltypleasure. I love having a brightsmile.”

        @ASBHYHANNAH

        History of Toothpaste

        In the early 1940s Procter & Gamble began a research program to find ingredients that, when added to a toothpaste, would reduce tooth decay. At that time, Americans developed an estimated 700 million cavities a year, making dental disease one of the most prevalent U.S. health problems. In 1950, Procter & Gamble formed a joint research project team headed by Dr. Joseph Muhler at Indiana University to develop and test a new toothpaste with fluoride. Eventual exciting results from a clinical study of this toothpaste indicated that children ages six to 16 showed an average 49% reduction in cavities, and adults showed tooth decay reduction to almost the same degree. Following the success of this study, Crest with Fluoristan toothpaste launched into a number of test markets in 1955, followed by national expansion in January, 1956.

        Product Safety

        • Step 1: Doubt

          Before we use any ingredient, our scientists start by asking questions. If there’s any doubt about its safety or benefit to you, we won’t use it. 

        • Step 2: Define

          We define the ingredient’s safe range using the same science-based standards as major regulatory agencies around the world. 

        • Step 3: Determine 

          We evaluate all ingredients in the product to ensure they are safe when used - both for you and the environment. If we can’t confirm that, we go back to the drawing board.

        • Step 4: Diligence 

          Our last step never ends. Once a product is on shelves, we keep up with new information on each ingredient, collaborating on new product safety methods with regulatory agencies and scientists outside of P&G to make sure we’re up to date.Most importantly, we listen to you - making sure the products we design meet your expectations for safety and performance.

          Disclaimer

          his product s not on official Crest product nor s t afilioted with. endorsod. sponsored by.or authorized by Crest in ony woy All rodemarks, logos and brand names, including 'Crest', are the property of their respective owners hese statements hove not been evaluated by the Food and Drug Administration This product is not intended to diognose, treat. cure, or preventany disease.Indviduai resuts may vary. I you are pregnant, nursing toking medication, or have a medical condition. please consult yourheathcore professiona before us The nformation provided on this site s for gonera informational purposes only and s not substiute for professional medical advice

          FAQs

          Should I brush my teeth before or after using Crest Whitening Products

          Crest 3DWhitestrips: you can brush your teeth gently immediately after using Crest 3DWhitestrips, but we do not recommend brushing your teeth immediately before applying Crest 3DWhitestrips, because this may irritate your gums. Make sure to allow enough time to pass if brushing your teeth prior to application to help avoid gum irritation.

          How Long Should I use The Crest LED Accelerator Light on my Teeth?

          Follow the usage instructions outlined in the package and then turn on and apply the LED Accelerator Light. The LED Accelerator Light will beep to notify you the lights have turned off in case you can't see it while in use.

          Can I use Crest Whitening Products if I have Sensitive Teeth?

          Crest provides several products designed for people with sensitive teeth. If you experience regular or occasional teeth sensitivity during or after whitening, consider trying Crest Whitening Emulsions which is designed to give you 100% whiter teeth (vs. ARC pen whitening) with virtually no sensitivity.
          We have also designed Crest 3DWhitestrips Gentle Routine or Crest 3DWhitestrips Sensitive for people who may experience teeth sensitivity while whitening.